What Happens When Brainstorming Can Unlock People Skills

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When Brainstorming Techniques Are UsedWhen Brainstorming Techniques Are Grown

How does an organization develop when brainstorming techniques are engaged?

When people are invited to work together, they initially are no more than a gathering.  This type of group lacks a purpose. They do not share any responsibility for one another. There also is a lacking of a cause.  As far as a performance level this coming together is no more than a collection of individuals.

So how does a collection of people evolve into a strong team effort?

The Growing of Group Dynamics

If a collection of people stays together, they grow into a “group.” The difference between the “group dynamics” and the “collection of individuals” can be defined in their interaction with one another.

The group has come to a point in which they identify a common purpose. They can create a common goal.

Every team or group will begin with a strong leader. This leader is necessary for the birth of the group. However, if a group does not expand beyond the first leader, it will never become a team.

If a group remains in a “leader phase,” the chances for the creativity of the entire team will never be realized.

Real teams cannot evolve until there is a collection of individuals that develop a group identity. A team is not always easy to grow.  The growth of teams enables a group to combine their energies, talents, and skills.

When a team can combine their resources, the value of each increase.

Lateral Thinking of Successful Teamwork

Certain freedoms must be given to individuals who make up a team.

  • The development of a team leads members to use their creativity.
  • It develops trust with one another.
  • This action calls for lateral thinking that is inventive, creative, imaginative, original and innovative.
  • The trust and freedom given to team members to use their creativity demand that the team leaders grant trust and confidence to those with whom he/she is working.
  • This type of trust will also call upon the team leader to have a level of courage that can withstand the possibility of failure.

Some indicators suggest that a team is developing within an organization. One such sign can be observed in the powers given to the group by its leaders.

When a leader becomes aware of the creativity of their group over their skills, teamwork will grow strong. Such freedom will encourage the group to expand in individual insights and knowledge.

For example, this level of trust passed to the team by the team leader will develop the behavior of brainstorming techniques.

What Is Happening When Brainstorming Is Used?

Brainstorming is a method that generates creative solutions to a problem.  Team members are encouraged to come up with extreme and in some cases, outlandish ways of solving the problem.

Those involved in brainstorming are encouraged to build on each other’s ideas. Criticism is forbidden.

The value of each individual is never to be underestimated.  When a team leader encourages the sharing of ideas, the group expands beyond itself.

Brainstorming is a process that can bring out the hidden talents of a team. The collective mind of the group is always much greater than that of any one individual.

Each team member has a store of ideas available at any given moment. This resource often goes untapped. One can create a flurry of activity by using the dynamics of a group. The result is frequently the unleashing of the team’s creativity.

Guidelines When Brainstorming Techniques Are Used

Here are six basic guidelines to aid an organization in the brainstorming process.

First – Go for quantity rather than quality. The goal in any brainstorming situation is to bring forth as many ideas and visions as possible.

Second – Effective brainstorming techniques must have time limits. This action will lead people to think more rapidly.  This practice will also lead people to be more extensive in their thought process.

Third – An effort should be made to include all ideas. The sharing of all opinions is essential to team development.

Fourth– It is essential to keep a record of all the brainstorming that is taking place. It is helpful to write it down. A history of all ideas will provide a reference to call upon at a later date.

Fifth – The leader of a team is called upon to be somewhat childlike. To be childlike is a useful character trait to possess. However, to be childish (selfish and self-centered) is a negative character trait.

Sixth– Humorous moments can be a helpful tool. One right way to judge the success of a brainstorming session is by how much laughter takes place within the team. Having a sense of humor is necessary. Laughter will enhance the sessions.  Laughing will also create a relaxing atmosphere for creativity.

In the end, a team will likely develop and become stronger as ideas are shared and discussed in a friendly atmosphere.1

What do you think about these ideas of brainstorming techniques?

Dale Roach

Who is Dale Roach?

  1. Steve Buchholz, Thomas Roth, and Karen Hess, eds., Creating the High-Performance Team (New York: John Wiley and Sons, 1987).
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