How to Create a Communication Strategy

Posted on Posted in Dale Roach

communication strategyCommunication Strategy

Have you ever thought about how to create a communication strategy with other people?

Why do some people find it difficult to communicate directly and clearly?

Have you ever come across people who express themselves in negative ways?  Expression of a positive attitude is difficult for some people! Why is it hard to have healthy communication with some people?

First You Must Have A Clear Communication Strategy

When someone is communicating with another person, there are behavioral patterns that are taking place.  Here are four attitudes to consider when you are trying to talk with them.

  1. The inner thoughts of the person.
  2. The attitude of the person.
  3. The feelings of the person.
  4. The intentions of the person.

These four attitudes are private and will not be shown unless the person allows them to be known.  Even though some people claim that they can read the minds of others this skill does not belong to everyone.

Are You A Good Interpreter?

There are some ways in interpreting what someone may be thinking.  Here are three ways in which human beings communicate;

1) body language

2) the tone of their voice and

3) the words they choose to use.

Some believe that “body language” makes up over 50 percent of how we communicate.

A Good Communication Strategy Takes Time

To communicate with someone else takes time and effort.  It calls for the one listening to become an observer.  Personal communication is destroyed when the one listening is not observing while they listen.  Have you been in a conversation with someone who does not look at you while they are talking?

Jesus Christ Had A Strong Communication Strategy

Jesus had several principles that he used in showing the skill of personal communication.  Paul Fritz in Sermon Central  gives 17 techniques of Jesus’ communication strategy and skills.  

1.  Jesus knew how to communicate through most people’s mental and emotional filters. He knew how to proceed from a person’s felt need to hard spiritual realities.

 2.  Jesus knew how to present truth in a holistic way that showed effective use of non-verbal and verbal forms of communication. He was a genius at using facial gestures to understand and  communicate.

3.  Jesus loved people in a way that communicated the most important truth to every person. He knew that giving meat to baby Christians would not be effective. He gauged the type of communication to every audience on each occasion to make the greatest impact for eternity.

4.  Jesus communicated truth with pure motives. People knew that the Good Shepherd was willing to lay down His life for the sheep. They never had to question the level of His commitment. He communicated truth that would stand the test of time.

5.  Jesus communicated truth creatively. He never allowed His communication to become dull. Jesus’ conversations were relevant.

6.  Jesus communicated in a way that was more authoritative than any other communicator. Jesus said, “All authority in heaven and earth has been given to Me. Go, therefore, and make disciples of all nations.” (Matthew 28:19,20) When a person knows what they communicate is important, it changes how they will present their message.

7.  Jesus communicated as much through questions as He did through preaching. The science of asking great questions and listening was mastered by Jesus.

8.  Jesus used dialogue as an effective means of communicating with a range of people. He used a free flowing style of communication to build relationships.

9.  Jesus helped break through superficiality by communicating with His eyes. The kind look of Jesus showed love, compassion, and understanding.

10.  Jesus used a multi-sense approach to communications by exposing the disciple’s five senses (touch, sight, hearing, taste, and smell) to all the elements of His ministry. When Jesus fed the 5,000, He involved the disciples in the touching, smelling, tasting, seeing and hearing the distribution and consumption of bread and fish. To reinforce the miracle, Jesus directed the disciples to collect 12 baskets of leftovers so that nothing would be wasted. He used all senses for His purposes.

11.  Jesus communicated through His willingness to go to the homes of sinners like Zacchaeus. His visits made a difference to people.

12.  Jesus communicated responsibility to His disciples when He told them, “You shall receive power when the Holy Spirit has come upon you and you will be my witnesses.” (Acts 1:8) What a thrill the disciples must have felt to realize that the Lord who created heaven and earth entrusted His message into their hands.

13.  Jesus appealed to the mind, will and emotions of every person He met. Many communicators are good at directing their message to only one of these three aspects. Jesus knew how to convey truth in a way that changed people.

14.  Jesus knew how to communicate to right and left-brain oriented people. He knew how to adjust His communication to tune into people.

15.  Jesus knew how to give feedback so that people could get clarification of His message.

16.  Jesus knew how to communicate at different levels.

17.  Jesus communicated so that people would be transformed in their thinking by life-changing decisions.” (Sermon Central, 17 Techniques of Christ’s Communication Skills, Paul Fritz)

What do you think about these thoughts on the communicate strategy of Jesus with other people?

Dale Roach

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