Brainstorming Definition for Leaders
Brainstorming is a method that generates imaginative and creative solutions to a problem. With this method, members are encouraged to come up with extreme and in some cases, outlandish methods of solving the problem. They are encouraged to build on one another’s ideas; criticism of any generated idea is forbidden. Through this process, members see their individual contribution entering into the decision-making process and thus tend to be more accepting of the final decision.1
When a team leader encourages the sharing of ideas and creativity among those he is leading, the group expands beyond itself.
Brainstorming is a process that can bring out the creative, hidden talents of the team, and the “collective mind of the group” is always much greater than that of any one individual.2
Each team member has a vast store of ideas available at any given moment. Regrettably, this resource often goes untapped. One can create a flurry of activity by using the dynamics of a group. The result is frequently the unleashing of the team’s creativity.3
For more information on a advanced brainstorming and brainstorming technique go to:
- Glenn H. Varney, Building Productive Teams (San Francisco: Jossey-Bass Publishers, 1989), 82.
- Steve Buchholz, Thomas Roth, and Karen Hess, eds., Creating the High Performance Team (New York: John Wiley and Sons, 1987), 142.
- Creating the High Performance Team, 142.