In his book, Leading Change, John P. Kotter gives 7 keys for leaders to communicate their vision to those under their guidance. For any leader to be effective, there must be a clear explanation of their vision for those who are following them.
- Simplicity: All jargon and technobabble must be eliminated
- Metaphor, analogy, and example: A verbal picture is worth a thousand words.
- Multiple forums: Big meetings and small, memos and newspaper, formal and informal interaction – all are effective for spreading the word.
- Repetition: Ideas sink in deeply only after have been heard many times.
- Leadership by example: Behavior from important people that is inconsistent with the vision overwhelms other forms of communication.
- Explanation of seeming inconsistencies: Unaddressed inconsistencies undermine the credibility of all communication.
- Give-and-take: Two-way communication is always more powerful than one-way communication. (Leading Change, John P. Kotter, pg. 90)